Photographer/Bethgalton

Onda: I discovered a photographer which takes beautiful images, love the natural lighting and texture. (the web design also nice ^^)Take a look of it: www.bethgalton.com    :)

Research#02/AD AGE . AD WEEK

There are huge amount of ads news and information in these two website ><

*may be the magazine format will be better for me >< 

01_AD AGE

       adage.com

02_AD WEEK

       www.adweek.com

Research#01/What is advertising?

After the first tutorial of week 1, I got more information and knowledge of advertising industry. About the structure of Advertising Agency, how they work, and the main part is how can we be more professional. During tutorial, we have watch a few funny video which showing how's the client look :)

After posting lots of Ads, it's time to post my individual process:

#01_what is advertising?

"Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information."__wikipedia.

In fact, advertisement is one of the elements of creating a complete brand image. Some cooperations' impressive image even created by the outstanding advertisements. For example, the local supermarkets such as Wellcome or ParknShop, their TV ads always tell audience that how valuable of their product price are. Sometime, the power of advertising promotion can be greater than the branding itself.

Advertising can be appear in many different media nowadays, "including television, radio, cinema, magazines, newspapers, video games, the internet and billboards."__wikipedia. And the advertising agency still finding others media to promote the advertisement like the outdoor large scale projection on building (I have post the video before). So, we can see how the advertisement get into and "stick" with us :)

Video/ Her Morning Elegance by Oren Lavie

Name: 'Her Morning Elegance'

Directed by: Oren Lavie, Yuval & Merav Nathan

Photography: Eyal Landesman

Featuring: Shir Shomron

Onda: LOVE IT! this video give me a warm, sweet and touching feeling :) really sweet.

It makes me think of my childhood and dreams. love the pretty smile of the model, the nice stop motion graphics too. lovely idea :)

Product/Diamond Anniversary Edition of Scrabble Crossword Game

Onda: "Wow, such a gorgeous crossword game!"

This Diamond Anniversary Edition of Scrabble Crossword Game is given by my cousin. With black and sliver color but not the classic tone, really shiny and grand, love it :) so cool :)

! Happy Lunar New Year 09 :)

新年快樂！

Arch/Ghost [house]

Name: GHOST/housing design

Designer: Suginami, Tokyo 2006

Onda: It's really cute. Always see such nice work from japanese designer :)

Check this out for more details: www.datar.jp/architecture.html

Video/bit fall julius popp moma video

Onda: I have heard this from Flora before(when we brainstorming our environmental graphics last semester), but I have never imagine how good they can be look like. n this video tell me, it's beautiful. A new outdoor Ad tool again :)

AD/Sony Foam City Outdoor Ad

Client: Sony/ Take place at: Miami

Promote Products: Digital Camera ans Camcorders

Onda: lovely outdoor Ad. Just like movie scene again. Pretty and warm, nice work. :)

AD/Shera Hexy Board [Thailand]

Onda: O! I finally found it! This Ad I saw it ago, and it just so unforgettable for me with touching and funny plots! Really want to share this with you!

AD/SN Brussel Airlines

Onda: in the beginning, this Ad seem serious, after I knew the ending, it's really touching. It's great idea to use such example to present the warm service of that airlines.

Ad/Lacoste 'Love of Pink'09

Client: Lacoste

Agency: Callegari Berville Grey

Music: "Come Wander With Me" by Emilie Satt

Sound Production: THE

Direction: Paul Gore

Production: Lrene

Onda: Love the model hair style, love the boom effect comes out when the bubbles touch the surface, sweet valentine's mood. So sweet :)

AD/Heineken CM [Germany]

Onda: I have nothing to say after watched this video, but I just cannot stop laughing(in fact, during watching too~) >o<, it's really really funny, u know? I love those guys, great Ad, love it.

*Pay attention for the women n men's faces they have the same face expression!

Red/My Dream Product Collection#03

Onda: Bedside Table, designed by Stephane De Sousa: simple, useful and abstract. Yes, "less is more." :)

Red/My Dream Product Collection#02

Onda: Minuter, designed by Antrepo Design Industry: again, beautiful shape with great typeface and outlook, cool, right? Right. :)

Red/My Dream Product Collection#01

near every onda's friend know onda LOVE red. Nothing special, just want to post some beautiful products in these collection which those all are onda's dream products! :)

Onda: SOUND LIGHT designed by Jin Woo Han: love red, love its shape and function [slim lamp with mp3 player, can you imagine its function(s)?]      :)

Video/Gigantic Video Projections by Easyweb

Onda: This video is quite long......but the projection effect is really powerful, and also a newly technology or media to presenting art/ideas or even advertising. It's a great idea for advertising with such effective, huge, sustainable and environmental friendly method:projection. :)

Video/Objectified Trailer

Onda: It's a video about product design. I saw IKEA and MUJI product, some sketching and discussion, although I'm not a product design student, I still love this video. Hope I can watch this film. *www.objecifiedfilm.com {spring 2009}

Product/Scary Socks

"Socks Anatomy" socks design concept from Anton Repponen.

Onda: Do you want to try this? :)

Video/Milk by Bastien Roger

Onda: I was attracted by the red man at first. Nice music and mood, I like the man saw the milk was running out and then painted all to white, including himself.

Video/Origami In the Pursuit of Perfection from Asics

Onda: Love this animation promote material. It used the blank paper to be the starting point of an idea, and the shoes company too. Esp. like the paper man(It ran!), news headline and the newspaper-looked building:)

Video/TMobile advert Liverpool Street Station

"Lifes For Sharing"

Onda: *0*..really enjoy this video! I love watching people dance, when i watch this video, I'm wondering if I was there, I thought I would cry, ha ha`:3 Such a lovely and powerful outdoor Ad, just like movie scene!

Video/Every image has a sound by Saxsofunny

*MIND YOUR VOLUME before you start watching this:)

Onda: "OH MY GOD! IT'S REALLY GREAT!" being a VC student, I really love the strong connection(or we can say relationship) between paper(2D) and communication(3D or 4D). In the above video, I just cannot stop saying "It's really really great!" and I completely love it, gorgeous!

Video/Passe Vite by Futureshorts

Onda: again, FUTURESHORTS film. The stop motion video of inverse steps. This one feel likes more artistic. But within the whole film, I like the beginning and the end which showing the wordings data most. Funny but deep meaning film:)

Video/The Black Hole by Futureshorts

Onda: The mood and the character attracted me to watch this short film. The story given me a little bit strange feeling. *I love the color tone and the sound effect. Nice work:)

AD/'fight for dark side'

'Fight for dark side.'/ Client: Atma Lite

Onda: such a strong image, combined with strong statement, everyone knows how the Ad sell the products.

AD/Spontex Moppets: Kitchen

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'Maximum absorption.'/ Client: Spontex Moppets

Agency: TBWA, Barcelona, Spain

Creative Directors: Jordi Rins, Anna Torner

Copywriters: Aureli Nieto, Eduard Garcia

Photograper: Ramon Serrano

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'Maximum Sensitivity Dish Gloves.'/ Client: Spontex Moppets

Agengy: TBWA, Barcelona, Spain

Creative Directors: Ramon Sala, Fer Garcia, Juank Espejo

Art Director: Jordi Rins

Copywriters: Eduard Garcia, Aureli Nieto

Photographer: Ramon Serrano

Onda: a strong visual meaning concept Ad again. This time, the brand showed how effective their products are. Although it seem funny, but the concept is really outstanding.

AD/Nikola Melita by Goran Tacevski

Client: Nikola Melita Hair Studio

Onda: What? Funny concept, but it sounds terrible...`:)

AD/John Lewis by Nadav Kander

Client: John Lewis/ Xmas campign for John Lewis, a British chain of department stores.

Angency: Lowe, London

Onda: again, lovely image and clean background. :)

AD/Henkel by angel alvarez

Client: Henkei

Agency: DDB Madrid-Spain

Onda: such a strong visual presenting method. But this kind of design, apart from the 'minimal' background, the concept of them have back to basic. Just like we see something broken, we will think of glue immediately. 

AD/Adidas Ad_by Viviane Sassen

Client: Adidas/ Corp: Martine Stig

Agency: 180, Amsterdam

Onda: Always love such funny visual effect(between 2D & 3D) fashion Ad, those visual effect made me keep looking at the Ad and see if it's 2D or 3D :) Is the first one trying to do something 3D in real but not computer graphics? It used the distances to enhance the increasing size of balls(dots?!). It's really a lovely Ad.

AD/Ariel Ad

'Removes dried-in stains'

Client: Ariel

Agency: Saatchi & Saatchi, Bucharest, Romania

Onda: using the relationship of lines and textile to present the product can take away the stains completely. Just like pulling the lines away from the cloths. Nice concept but the stains are too beautiful! :)

day_01

day_01

it's strange that when I having lecture with the ADs classmates this afternoon, seem we have got into the wrong classroom:) some classmates even feel shock! :)

a great lecture, fully 3 hours! (I remember during last semester, our lecture always "fixable"!) hope I can do will in this project!

about this course, again, group project.

this time, we have five buddies:)

- onda | k | flora | bonnie | morning -

hope we all will enjoy to work together:)

*our meeting02_200901231800: brand choosing for repositioning campaign & further discussion