"Perfect sound Sony EX Headphones."
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Photographer: Chris Mollison
Onda: Sony ad for its new headphones collection, not selling the product design, not selling the lifestyle image, but the function of headphone. By using PUN to present the concept of the great quality of sony EX headphone, like the clean & clear message in the poster. :)
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