Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Rebmann
Photographer: Matthias Koslik
Graphic Artist: Katharina Hanel
Account Managers: Eva Lipp, Bjoern Kraemer
Onda: Love this ad! It has used denotation to make the audience think this may one of the reasons that why you need the annual pass of their zoo. Or we can say this is one of the advantages that you can come in anytime if you want(they show the example in the ad) if you have a annual ticket. quite good concept, huh? :)
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