AD/Frito Lay Dips - Made for each other

Onda: "WOW!" How can i describe these videos(animations)? add later~

check this too>> http://www.MadeForEachOther.com

Video/Love & Sockets: Made for each other

Onda: O My God! I LOVE THIS, really CUTE! How can they made this? :)

Week_04/WOW! Enjoyable lecture!

Onda: Really, truly enjoy today's lecture, wonderful to have tutorial by Robert :P *esp. after read 'Holiday in London' by Gwen Yip :P, i'm so happy that i started to understand why i sitting in this room, thank you robert & vincie :)

Research#08/Demographics

"Demographics means

the selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Demographics are frequently used in economic and marketing research.

A demographic profile (often shortened to "a demographic") provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic. 

Marketing researchers typically have two objectives in this regard: first to determine what segments or subgroups exist in the overall population; and secondly to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan. The four types of demographics in marketing are age, gender, race, and income level."_wkikpedia

Onda: This is also a kind of research in business aspect too. Hope I can get what it's soon :)

*edit later

Week_04/Start today!

/research on advertising case(s)

/study with using traditional print media, analysis of the concept and execution

*remark from teaching plan only

!/"Clio"?

Onda:   ?!

You think of 'Clio' (the client project of semester 1) too, right?   :)

*just found and share here

"Smith Design creats strategy-based visual solutions for leading consumer brands." It is a work of SMITH DESIGN. Want to know more, go here > www.smithdesign.com (quite smooth visual effect in their web design :] )

Note/for research stage remark

onda:

*for remark only

/target customers brainstorming, research, survey and analysis

/market competitor research, compare and analysis

/ideal planning of positioning research, organize and summary with foundings

/grouping ?...

AD/Panasonic-Intelligent Face Detector 2008

Advertising Agency: Gmasco

Creative Director: Khalid Radwan

Art Director: Harshad Badbe

Copywriters: Kumar Ganesan, Harshad Badbe

Photography: Kruti Soni

Other additional credits: Akbar Ibrahim

Onda: do not need to say much right, huh? Lovely idea, but I think the concept can be develop more in a better visual way.

*Just feeling that I'm starting to love posting here, as it makes me feel full :P hope more and more useful post here, for me and you guy also :)

Fashion/HEL LOOKS

Onda: Feel strange for seeing this post that 'onda' mention a fashion founds? (sometime, me too :P) In facts, I do love the funny trend and I would like to take part in it, sorry for making someone disappointed :P 

www.hel-looks.com    

These are some examples of my favour guys, and the great point of this website is they will have a little bit description of the chosen guy(name & age), sometime, it shocked me that they are look older then I expect! e.g. 13 dress like 20+ but not like the HK/MK girl ><

tell you a little secret, onda will scream when she see beautiful stuff in red(many knows already), in fact, gorgeous SHOES too! She will get crazy ga :P

> next time post sth make you feel 'shock' here, keep watching >< 

*'shock' means sth you do not expect to discover here :)

Book Report#01/WORKING HOLIDAY IN LONDON by GWEN YIP

Onda: I saw this book at Commercial Press (Book Store) recently, but I lost my interest and put it down after scanned a few pages. Honestly, I do care about the visual impression of a thing which getting into my eyes. (sorry, >< i know it might be bad for me to saying like this "')

This was packaged by my sister(illustration too :] )

I was really shock when I received this book(and the words said by my sister too - -"'), and i didn't plan to read it, but only when I have time(to hea~).

One night, I have squeezed a few minutes for reading this book after my dinner.

"Oh my God!" when I started the first page, and read the Foreword, oh! You see...it's written by siu hak!! And the Creative Director of CTWCM!!(which Vincie has mention this firm before! The "陳曾黃朱梅" design firm!!) When I keep going to read this book, I found many familiar words which just learned at AD tutorial(i.e. this subject!!), like she has mention the D&AD, DDB London and the example of how's an agency work out a TVC (=CD>ECD>Client>Focus Group>Director>Launch). 

I was planned to put 15 minutes reading at first, but finally, I finished the whole book. :)

Gwen showed me the working process of running a project which is really real for me (or in visually - the 'simple' drawing) which is I NEVER imagine before even Vincie taught in the AD tutorials. Although Gwen's drawing is not my prefer style, it's still attractive. At least I was attracted. I agree with Tsang thatI just cannot imagine these things would happen on this girl. (But i did discovered that she was not start from zero, she have been work in advertising firms for several years) 

So, in short, this book is great for us to know more about this advertising or design industry. (especially the fans of w+k) And the most impressive part in this book which fit our situation is the conversation between Gwen & Michael Russoff@ Wieden + Kennedy. They talked about the feeling of struggle between advertising and personal work. 

Although I'm still a design student, but I do think (i think some of our classmates have this feeling too~) sometime I stuck with how to balance the design style(or concept or outlook) and the demand of target(which means what's audience' needs) too. I want to use my own way(or thought) to present my ideas, but I do need to pay more attention to the needs of target(not 'more', it should be 'nearly all'), coz fitting their needs is our MISSION, as we are appeared to solve the problem(of our client), show off our talent is bonus only :) After learning more and see more and more, I'm starting to get much more understanding to these 'golden rules'.

I'm learning to be a professional, add oil, huh? :P

This is the book cover la! :)

Research#7/ The 7 principles of Good Design by Brian Ling@Design Translator

Onda: Just found the followings which is an topic that always useful and common for us to discuss. To me, I love this version as it written in a friendly tone (><). See and think what do you think about it, huh?

The 7 principles of Good Design by Brian Ling @ Design Translator

1/ is a good investment.
This originally started as “Good Design is Good Business” courtesy of Mr. Watson. However in today’s business environment, I belief most people understand this concept, but not many actually see it as an investment that has tangible returns. Therefore most Return on Investment (ROI) calculations can apply here. This means there has to be risk assessments, planning, budget controls, and long term goals set out. It is not, and should never be about making something look good and flogging it for extra cash.

2/ does not discriminate.
Good design is all encompassing and unifying. It should not just be about the product or look. It should include every single aspect that circulates around a product, including things like experience, usability, packaging and branding. Design thinking can and should be applied into all aspects of the business and organization.

3/ does not exist in vacuum.
Nothing comes from nothing. I find the best designs are the right ones for the context it is developed in. Good understanding of user needs, a critical insight on a problem, and a well defined brief is vital for producing the best designs.

4/ satisfies all requirements.
A design cannot be successful if it does not satisfies all requirements of the business and development constraints. This is to a certain extent about compromise, but it is also about prioritizing, and ensuring that you win the war not the battles. Pick your fights and learn to negotiate.

5/ is beautiful.
I don’t think too much needs to be said here, but our visual sense is one of the strongest of our 5 senses. There is no justification for bad design or idea. In other words you cannot polish crap. So be self critical instead of letting the market tell you otherwise.

6/ is innovative, intuitive and clever.
The purpose here is to go beyond aesthetic or focusing too much on the look of a product. (Just in case point 5 threw you off, heh heh!)

7/ is strategic.
This last one, I think is the most important. Design has to be at the highest level of decision making, and part of why an organization exists. My favorite thought is that it should have a vital function in any organization, just like accounting or logistics.

*so, what do you think then?

Video/Crisis of Credit by Jonathan Jarvis

Onda: This video showed what we called presenting idea/concept VISUALLY. Love the tone and beautiful & clean graphics, enjoy it! :)

Week_04/Segmenting and Targeting Markets

Onda: The new week is coming, preparation for new challenge.

Week_03: Segmenting and Targeting Markets

"As it is impossible for target to ALL, so, we need to divide/identify who will be our major target group."

Market is 

1. people or organizations with

2. needs or wants and with

3. the ability and

4. the willingness to buy.

Market Segment is

a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Market Segmentation is

the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.

Why Market Segmentation is so important?

As it plays a key role in the marketing strategy of almost all successful organizations and is a powerful marketing tool for several reasons. Most importantly, nearly all markets include groups of people or organizations with different product needs and preferences. Market segmentation helps marketers define customer needs and wants more precisely.

Because market segments differ in size and potential, segmentation helps decision makers more accurately define marketing objectives.

Criteria for Successful Segmentation

/Substantiality

/Identifiability and measurability

/Accessibility

/Responsiveness

Bases for Segmenting Consumer Markets

/Geographic Segmentation

/Demographic Segmentation

/Age Segmentation

/Gender Segmentation

/Income Segmentation

/Ethnic Segmentation

/Family Life-Cycle Segmentation

/Psychographic Segmentation

/Benefit Segmentation

/Usage-Rate Segmentation

Bases for Segmentation Business Markets

/Macrosegmentation

/Microsegmentation

Steps in Segmentation a Market

1. Select a market or product category for study. 

2. Choose a basis or bases for segmenting the market.

3. Select segmentation descriptors.

4. Profile and analyze segments.

5. Select target markets.

6. Design, implement, and maintain appropriate marketing mixes.

Strategies for Selecting Target Markets

A target market is a group of people or organizations for which an organizations designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.

The 3 general strategies for selecting target markets:

/undifferentiated strategy

/concentrated strategy

/multisegment strategy

Positioning means

developing a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization in general.

keep typing from my notebook later...

Web/The Infinite Library

This website is funny, in a most, most simple layout.

Sorry to remind you guy I'm a VC, ^^~

http://www.theinfinitelibrary.com/

Onda: love the tone, Check it.

AD/Coca Cola Avatar

* please watch in HQ :)

Advertising Agency: BBDO, New York, USA

Production Company: Rattling Stick, Londan/ Epoch Flims, USA

Director: Daniel Kleinman

DoP: John Mathieson

Chief Creative Officer: David Lubars, Bill Bruce

Executive Creative Director: Eric Silver

Art Director: Gerard Caputo

Copywriter: Reuben Hower

Editor: Haines Hall

Senior Agency Producer: Ed Zazzera, Anthony Curti

Producer: Theresa Ward, Johnnie Frankel

Exective Producer: Jerry Solomon

Music Producer: Loren Parkins

VFX: Framestore

Exective Producer: James Razzall

Producer: Michael Stanish

Visual Effects Supervisor: Mike McGee

Sound Design: Stimmung

Sounf Designer: Gus Koven

Onda: Love the music create the fresh and shinny air for the ad, it showed the positive side (may be I can say the fuuny look)of people having different identity on internet, love it.

AD/118 118 Who you gonna call?

Advertising Agency: The Brooklyn Brothers, United Kingdom

Onda: WHAT? A really silly ad. I think of one of the Flora' post when I saw this video, help, ha ha! :)

AD/De Lijn (UK Pinguins version)

Advertising Agency: Duval Guillaume, Brussels, Belgium

Creative Director: Peter Ampe, Bottez Katrien

Creation: Hans Kerkhoff, Raoul Maris

TV Production Company: Craetive Conspiracy

Director: Guionne Leroy

Producer: Luc Van Driessche

Onda: It's lovely ad video this time. By using animation to present their bus service, focus on the advantage of 'It's smarter to travel in groups' rather then emphasizes its service quality. Lovely promotion :)

Biochemist/Linden Gledhill

Onda: WOW! I just discovered such amazing image in flickr! These showed us how beautiful our world are! Really thanks GOD give us our valuable eyes >,<

You should check this out too:

13084997@N03   [on flickr]

Web/D&AD

Onda: Really, really a great award for design industry! I think many of you have seen this award (annual) before, me too. But it's my first time to reach their website.

But be careful, when you start get into this website, I'm afraid you are not easy to get out, as it's really, really a huge information pool for us to looking for some(or i can say: many ^^) great or powerful advertising in different format such as graphics, website, events, games too. Have a great time with it, just for sharing! Hope you enjoy it~ and the last thing, I love the layout design of their website too, that's my favour style!

www.dandad.org/

*     *     *

These are my selected ad in 2008 online annual.

#01 Nomination in Press Advertising/Beauty

Art Director: Grant Parker/ Joanna Wenley

Designer: Dan Borad/ Mary Lam

Copywriter: Grant Parker/ Joanna Wenley

Photographer: Chris Craymer/ Wayne Parker/ Beate Sonnenberg

Typographer: Oliver Watts

Creative Director: Adam Tucker

Art Buyer: Helen McEwan/ Daniel Moorey/ Patrica Niven

Planner: Elisa Edmonds

Account Handler: Philip Heimann

Retoucher: Mark Doherty

Advertising Agency: DDB London

Marketing Director: Julia Bowe

Marketing Manager: Fran Page

Client: Harvey Nichols

Brand: Wonderful Life

Onda: Wow, a long list. But I know that there are 

many and many people still not on the list(I mean the small roles working in project) even the ad looked simple in visual. I chosen this because I love the ideas(which i guess/get from the poster only~) that using wearing to represent the age/look/mental changing in different ages. Truly love it. The concept is so touching for me.(may be I getting older and older now -.-) And I found there are some roles like Art Buyer, Planner, Retoucher which I haven't heard before. But, until this moment, I still want to be the role called "designer" (this is my target!). Hope I can be more confident to say I want to be "art director" in the future :) What do you think about it?

#02_Press Advertising/ Inserts & Leaflets/ Before-After

"The Mexican Red Cross wanted to raise awareness among the Mexican people of the importance of donating their corneas. Corneal transplantation is the most practiced transplant procedure in the country. We decided to address this subject with magazine inserts embossed in Braille. The ads featured the old before and after concept with a small sensorial twist: the word 'before' was written in Braille. This made people pause and really consider corneal donation."

Art Director: Esteban Sacco/ Manuel Techera

Copywriter: Gabriel Bello/ Enrique Codesido/ Ignacio Zuccarino

Creative Director: Enrique Codesido/ Esteban Sacco/ Manuel Techera/ Ignacio Zuccarino

Advertising Agency: JWT Mexico

Brand Manager: Victor Valle

Client: Cruz Roja Mexicana

Brand: Cruz Roja Mexicana

Onda: This kind of ad always impressive me that I will remember the concept in my long term memory. With simple visual element, but strong message, and you are only guide to read the concept behind, but not told by graphics directly. Great! 

Week_04/Coming! They are coming!

Finish the 1st presentation of my final year project today.

Is the first time, present in front of our classmates and year 1 students ><

I'm too nervous to have a better preformance, too bad!  :(

and i heard many blessing today, thanks all guys!  :)

i will try my best ar ><

*back to normal in up coming week. Good Luck :)

Web/Action Method Co.

is this useful?

www.actionmethod.com

AD/Smirnoff new ad by Robin Broadbent

Client: Smirnoff

Agency: JWT, London

Onda: Beautiful visual ad again, clean and clear messages from JWT again :)

more lovely work from JWT: www.jwt.com

Art/I WANT YOU TO WANT ME by Jonathan Harris and Sep Kamvar

The interactive installation "I Want You To Want Me", by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their "Design and the Elastic Mind" exhibition.

I Want You To Want Me explores the search for love and self in the world of online dating. It chronicles the world's long-term relationship with romance, across all ages, genders, and sexualities, using real data collected from Internet dating sites every few hours.

The piece is presented on a 56" high-resolution touch-screen, hanging vertically on the wall, and was installed at MoMA on February 14, 2008, Valentine's Day.

Onda: This video, just hard to find the words to explain why they are SO CREATIVE! I love the ideas or we call concept. This is a really great example of how can design or visual art (and technology too) help to present such a great, lovely and warm feeling messages! It's really really impressive as I never imagine the online dating can be brand like as that! Awesome!!! :)

i can feel the details by e.g.*the darker balloons represent older people, lighter balloons represent younger people~

AD/Rios Illustration Studio

"We put anything on paper." from RIOS ILLUSTRATION STUDIO

more in: otaviorios.com.br

Onda: this is just my dream graphic style! Clean background with eye-catching theme with natural tone. In this ad, we can see "we put anything on paper" visually, which is we didn't imagine before. So, I do think it's a powerful visual impact! And the slogan: "we put anything on paper" rather than "we CAN PRINT anything on paper", this shows a great concept and the confident of RIOS. Great work!  :)

AD/International Watch Co.

"Passion for Details" from IWC, which is a Switzerland International Watch Company since 1868

Onda: Lovely graphics with great concept match with watch manufacturing industry. Love the clean and clear feeling come from the ad. Nice  :)

AD/Promotional video of 4th Estate

"Where We Live" from 4th Estate which is a publishing co.

Onda: Always say (me say it to myself only!) We, human, animals, even our whole world or space are recorded and create by wordings (of coz after we have word for our history!). So, words are really important and helpful for us. Love this ad showed that how will the world look like if all the things visually created by books. Esp. like the cinema! Great work and i just cannot imagine how can the designers(or may be i can call they artists-including planner?!) do this lovely video!  :)

check this: www.25thestate.com

AD/Lay's : Happy

Onda: Really love it, such a petty working environment, lovely people and relaxing (i feel sweet too~) air, matching with the background music, really nice. And this show the target audience's need: enjoy lay's chip in office can be a happy moment rather than happy can be just fit for children(eating chips). Nice work!  :)

AD/Cancer Patients Aid Association : Cigarettes smoke people

"CIGARETTES SMOKE PEOPLE" from CANCER PATIENTS AID ASSOICATION

Onda: yea, cigarettes do smoke people rather than people smoke cigarettes! Great idea and powerful visual effect, it's really impressive  :)

Week_03/today has passed already!

Onda: This is our week 3 already.

I still need to work hard for this subject, as I always feel tired during tutorial ><

Go Go Go!~    :)

Research#06/SWOT of our chosen tissue brand

Onda: It's really hard for me to type the thought out of my mind as I used to write them out rather than typing! ><

*Chosen Brand 01_Vir Joy: is it from mainland ? ? ?

> www.wipo.int/ipdl/en/madrid/key.jsp?KEY=871131

*Chosen Brand 02_7 Days: it claimed that it's made in France !?

> seem there is no website, really made in France?

:::update later...[ i do want to finish, but i do want to finish it on paper then type here, i think that will better for me :) ]::

Research#05/What is SWOT?

The source discover from Darrell Zahorsky_

which is really useful and details for explains what is SWOT.

The SWOT analysis is a business tool.

A SWOT simply stands for: Strengths, Weaknesses, Opportunities, and Threats. Each area forms a box on a grid and you fill in each section to help formulate a marketing strategy.

"Strengths and weaknesses focuses your business to look internally at what your business can do. Many business are great at looking inward but fail to look outside their company. Threats and opportunities are external; focusing on the conditions of the real-world. This is where a SWOT analysis is helpful. It challenges you to see beyond your company and hoe to capitalize on your strengths.

While most of your analysis will be subjective, the SWOT can provide multiple benefits to your small business. These include:

 - insight into where your business can focus to grow.

 - understand the industry structure by using a SWOT in your business plan.

 - focus your advertising and marketing on areas that give you a competitive advantage in the marketplace.

 - the foresight to see looming threats and react proactively.

To develop your own SWOT analysis, consider each section with a certain degree of realism and be specified. Avoid the standard line, 'we are great at everything & have no competitors'. Your customers will know you in the marketplace for certain attributes or things that make them say, 'WOW'. Don't forget the complaints of late shipments or customer issues. To effectively complete a SWOT for organization, look at the following examples:

Strengths

Consider your strengths relative to your competitors and from your customers' perspective. For example, all your competitors may sell using the telephone, whereas you use direct face-to-face selling. Anything a customer wants that you provide and your competitor doesn't, can be a possible strength.

 - business location or product exclusivity

 - patents or proprietary goods

 - an established distribution channel

Weaknesses

It is far easier writing down your corporate strengths than weaknesses. Think of objections your customers raise during the sales process. Think of your competitors' remarks. Is there any truth to what they say?

 - limited human resources and staff

 - high cost of production

 - products or service similar to competitors'

Opportunities

Your small business is influenced by the external environment, such as: legal, political, technological, and cultural factors. Consider what can make your business obsolete, and what will replace it. Threats can become opportunities or vice versa.

 - government regulation softening

 - development of new technology

 - growing trend and customer base

Threats

 - new substitute products emerging

 - price competition

 - economic pressure

The SWOT analysis is a quick and simple tool to understand the overall big picture. It is the starting point of strategic planning. Once you have a SWOT complete, you may want to try more advanced analysis, such as Porter's Five Forces.

The most important take-away from this exercise is to apply this knowledge to your small business. Take all necessary actions to reduce the threats to your company and position yourself to take advantage of the opportunities.

Research#04/primary research on tissue brand in Hong Kong

This is the initial research on Hong Kong have which tissue brand.

Step one: The brand name :)

01 Vinda/

02 Andrex/

03 First Choice/

04 Breeze/

05 Aus & New/

06 Scott/

07 No Frills/

08 Kleenex Tempo/

09 Beu Lei/

10 Best Buy/

11 Good Life/

12 Luck/

13 C&S/CNSN

14 Vir Joy/

15 Onekons/

16 Select/

17 Hearttex/

18 Sun Way/

19 Raval/

20 7-days/

21 Lotus/

22 Pulppy/

23 Blue Birds

24 Nepia/

25 Bo Bo/

26 7-Eleven/

27 Circle K/

28 Mannings/

29 Wastons/

All  of these were saw from Wellcome, ParknShop, CitySuper, Yata, 7-Eleven, Circle K, Mannings and Wastons. (update the details later~)

Video/Pandoras Box by Michael Fluckiger

Onda: terrible! when the letters fly, they are really like bugs! i hate bugs! But the concept is great. Lovely ideas, is it a typographic ideas?  :)  [edit the details later~]

BEWAER!!/ONDA is back!!

"Shelby is a designer in studio, assembles pop-up models for Matthew & Robert's next book."

Onda: just reminds me who m i. i must work harder, harder than her. GO GO GO! :)

Week_02/Oh my god !

This is week 2 of this final semester.

Still wondering if I'm really......um...really going to work this project out successfully :)

God bless me ar~ ><

Onda's dream product collection#04!

(: Add oil ar everyone, yo~

Reply/ :) To Morning

The reply to Morning :) 

Q1_ Onda's A: 

Happy to be myself. 

Enjoy my life, my work, my ideas and my positive view of life. :)

                          

Q2_ Onda's A: 

That gift should be memorable and can represent that happy times. At first, I want to say the most great gift should be useful or desire for long time. But after thinking for a while, if I can remember that birthday(each year is different) when I see the gift, that will be lovely and sweet. So, even it is silly, but that recorded the 'silly times' :)

AD/Coca Cola Crave

Client: Coca Cola

Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands

Creative Director: Jorge Calleja

Creatives: Gregg Clamptte, Agse Altinolc

Agency Producer: Elissa Singstock

Production Co.: MJZ, London

Director: Tom Kuntz

Telecine: Seamus O'LKane/Paul Harrison

Lead Flame: Richard Roberts/Gary Driver

3D: Jamie Lancaster

Onda: The Coca Cola Classic Glass Bottles appeared everywhere with different format, such as shadow, window shape, tie, the grill of a car......is really nice :) those appear method make me laugh ^^ and the most lovely part of this Ad is the sound effect, I like the sound of the crashing ices :)

AD/Rimmel Quick Dry Nail Polish

Client: Rimmel

Advertising Agency: JWT, Londaon, UK

Executive Creative Director: Russell Ramsey

Art Directors: Darren Keff, Phillip Meyler

Copywriters: Darren Keff, Phillip Meyler

Agency Producer: Sofie Holmstrom

Onda: o! lovely sculpture! There is mini version too^^ "funny"  :)